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J. Carlton Ross |
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J. Carlton Ross |
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How to self publish your book of any genre in e-book format using our software and Authors Web Design, Tips and Resources and market it on and off the web |
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How to self publish your book of any genre in e-book format using our software and Authors Web Design, Tips and Resources and market it on and off the web. |
| CUSTOM WEB DESIGN AND MARKETING |
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FEATURE ARTICLE
FEATURE ARTICLE
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By J. Carlton RossGraphics And ImagesGraphics and images add to your web site’s appearance in many ways other than as visible descriptions of your products. Colored and Textured Fonts and Backgrounds add dimension and personality as well as expression and taste. It is very important to include some graphics and images otherwise your pages can become static and boring. But don't over do it. Too much of a good thing will make your page too busy and confuse or turn off visitors. Do experiment but keep in mind the tastes of your potential clients.
The drawback of course is they take longer to load. The Use of
alternate text or alternate images is essential so as to not lose the
customers interest as he waits for the larger files to load
Animation, Sound And EffectsAnimation, sound and special effects are a dynamic way of adding spice to your storefront and they give a client reason for coming back again and again. A sound file message from you or a dynamic animation can bring your site alive as no image or graphic can. LINKSLinks systems designed with graphics, images or text are the way your customer navigates his way through your web site. A good practice is to design your navigation links so they are consistent throughout your site. Your customer should be able to access information immediately from any other page. Incoherent fumbled link systems are the main reason customers leave your site for your competitor. Make it easy for him to access your pages…especially your order pages. Controlling Your TrafficTrading reciprocal links with complimenting sites or affiliates are your chief means of acquiring traffic. Any link a customer uses to leave your site should lead him to an affiliate site where a purchase will net you a percentage of the sale.
101 NEWBIE FRIENDLY TIPS You’ve Got E-MAILLinks by e-mail are the most important way for your customer to contact you. E-Mail is the number 1 Customer Relations and Marketing Tool available to you. Customer relations are primarily carried out by e-mail and you should be prepared to answer inquiries ASAP.
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E-Mail Marketing Strategies In The EbookShop |
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Add a Guest Book or run a contest to build a Opt-in list. When your visitor signs up ask them if they would like to receive e-mail or a newsletter about sales or promotions
Create your own E-zine as a follow-up newsletter to keep your customers updated on sales and special promotions.
Remember to add a benefit such as coupons, Informative articles, contests, give-a-ways etc.
SUGGESTED
E-READING $29.95
FREE E-ZINE AD SYSTEM
Many people think a web site is a modern type of advertising. Owning a web site on the WWW is like having a storefront on any street USA. You have to let people know your business address and ways to contact you. Don’t let "Technology" blind you to the facts. Your web site is a storefront amongst millions of other web site storefronts. Without Marketing, Development, Advertising and Promotion your storefront web site has as little chance of success as the storefront owner down the block who doesn’t promote his brick and mortar business.
SUGGESTED
E-READING $9.97
THE
DAILY E-MARKETING PLAN
There are many advantages of having a web site versus a brick and mortar storefront so be prepared to educate yourself on the differences. Rent and utilities are low. No danger from flood or fire. No shoplifting and employee costs are minimal depending on how large a website you want.
Advertising, promotion and such is a must on the Internet and it is important to educate yourself about the methods inherent to this new technology.
Add Content That Is Relevant To Your Customers Interests Like Weather, Music, News And Sports Articles even if you have to write the articles yourself. Chat rooms, link pages, product info pages, consumer articles, comparison shopping charts etc.
You Have To Give Your Customer A Reason To Visit Again and Again Aside From Your Outstanding Products or Services
Control Where Your Customer Goes When He Leaves Your Site.
The Back Button Leads To Nowhere As Far As Your Business Interests Are Concerned
Check Out Your Exit Links And Make Sure They Represent Your Values And Those Of Your Customer.
SUGGESTED
E-READING $39.95
LIVING OFF THE NET
Be cautious when you contract a company to help you market your Web Site. The Web can be like the Old West with its Gun Slingers and Cattle Rustlers. Do your Research before you hire any company.
Read and then Read some more. There are many outstanding and informative books about doing business on the Internet at your disposal.
Use The Same Business Sense You Use When Making Decisions About Your Regular Business Affairs. The Internet Is No Different
Visit web sites that offer articles and other resource information. Internet Business Organizations are also helpful
Yes, The Better Business Bureau has a web site. There are many web sites available on-line to keep you aware of current scams, technology, marketing ideas etc. as part of being a member of the web business community.
SUGGESTED E-READING $19.99I-NET
SUCCESS
Marketing Tools Of The Internet Trade click here
Custom Web Page Design and Development
Call John Sanchez 818
899-7582
E-Mail JCR Design 
Questions-click
here
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Writers Tips Brought To You By J. Carlton Ross
©2003 Diversified Profits, Ltd. All Rights Reserved
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