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 J. Carlton Ross

 

     

How to self publish your book of any genre in e-book format using our software and Authors Web Design, Tips and Resources and market it on and off the web

 

 

 

HOW TO PUBLISH & SELL A BOOK

 

 The Four W's!

1.WHO?

Who wants to buy the book?  Who would read the book? In Other Words, Who Is Your Target Market?

2.WHERE?

Where are they going to buy it?

Physical Distribution Channels

Bookstores, Magazines, Internet Sites, Libraries, Catalogs, Book Clubs etc. 

3.WHY?

Why should they buy it? If they didnít, what would they buy and why? Who and what am I up against?

Satisfy a curiosity, pictures,  collectors item,  interest in subject, genre, etc.

What other books of this type are on the market and what are their characteristics. What reasons do they sell? Or donít sell? where are they available? What is the difference in packaging, hooks, etc that makes them sell?

Is the consumer (target market) buying other similar books and if so, whose?Where? Why?When?

 Market Analysis of Competing Books

Top 10-40 similar titles compare price, content, packaging, etc. (Search Amazon.com)

4. WHEN?  

When are they (target market consumers) going to buy it? When and how will they hear about it?

Promotion and Advertising

Where should I advertise and promote my book? How much, how many times, should I advertise. What incentives will make book sell. Price, Pictures, Attractiveness

 

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