J. Carlton Ross
How to self publish your book of any genre in e-book format using our software and Authors Web Design, Tips and Resources and market it on and off the web
HOW TO PUBLISH & SELL A BOOK
The Four W's!
Who wants to buy the book?
Who would read the book?
Where are they going to buy it?
Bookstores, Magazines, Internet Sites, Libraries, Catalogs, Book Clubs etc.
Why should they buy it? If they didnít, what would they buy and
why? Who and what am I up against?
Satisfy a curiosity, pictures, collectors item, interest in subject, genre, etc.
What other books of this type are on the
market and what are their characteristics. What reasons do they sell? Or
donít sell? where are they available? What is the difference in
packaging, hooks, etc that makes them sell?
Is the consumer (target market) buying
other similar books and if so, whose?Where? Why?When?
Analysis of Competing Books
Top 10-40 similar titles compare price, content, packaging, etc. (Search Amazon.com)
When are they (target market consumers) going to buy it? When and how will they hear about it?
Where should I advertise and promote my book? How much, how many times, should I advertise. What incentives will make book sell. Price, Pictures, Attractiveness
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